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Elon Musk Confirms Development of Twitter Video App for Smart TVs

In a recent tweet, Elon Musk, the CEO of Twitter, sent waves of excitement among users by confirming the development of a Twitter video app specifically designed for Smart TVs. This announcement reflects Twitter’s commitment to becoming a more video-centric platform, as the company seeks to enhance the user experience and provide more opportunities for content creators. With Musk’s visionary leadership, Twitter aims to solidify its position as a frontrunner in the ever-evolving landscape of social media.

Elon Musk’s Twitter Video App Announcement

On June 18, 2023, Elon Musk took to Twitter to confirm the much-anticipated news. Responding to a user’s request for a Twitter video app for Smart TVs, Musk simply stated, “It’s coming.” While this tweet lacked specific details about the app, it generated a buzz of anticipation among Twitter users and video enthusiasts alike.

The Future of Twitter: A Video-Centric Platform

Musk’s affirmation of the Twitter video app signifies the platform’s strong push towards a more vibrant and engaging user experience. Over the past years, Twitter has introduced various features to facilitate video consumption and sharing. This upcoming app for Smart TVs is a logical extension of these efforts, allowing users to watch Twitter videos conveniently on their television screens.

Embracing Video: A Strategic Move by Twitter

Elon Musk firmly believes that video holds the key to the future of social media. With the upcoming video app, Twitter aims to position itself as a trailblazer in the industry. The company’s objective is to make video content more accessible, both for users and creators, thereby attracting a broader range of talent and enhancing engagement.

Twitter’s Emphasis on Creators and Commerce Partnerships

Musk’s vision for Twitter goes beyond video integration alone. He has outlined a comprehensive strategy that includes prioritizing creators and fostering valuable commerce partnerships. By incentivizing creators through compensation for ads served in their replies, Twitter aims to further empower content creators and encourage the production of high-quality, engaging videos.

Twitter Blue Verified Subscribers: Unlocking New Possibilities

In a related update, Musk shared that Twitter Blue Verified subscribers now can upload 2-hour videos, with a maximum size of 8GB. This new feature opens doors for various content creators, particularly those in the finance and tech industries. With longer video capabilities, verified users can explore new avenues, such as transitioning from podcasts to video content distribution, creating a more immersive and intuitive experience for their audiences.

Implications for the Future of Social Media

As Twitter continues its video-centric transformation, the implications for the future of social media are significant. With Musk’s unwavering commitment and innovative approach, Twitter aims to attract a diverse array of creators, foster user engagement, and ultimately reshape the way we consume and interact with video content on social platforms.


Elon Musk’s confirmation of the Twitter video app for Smart TVs marks an exciting step forward in the platform’s evolution. As Twitter focuses on becoming a more vibrant and engaging space for users, the integration of video content is set to revolutionize the social media landscape. With Musk’s ambitious vision and emphasis on creators and commerce partnerships, Twitter is well-positioned to lead the charge in shaping the future of social media, where video takes center stage. Stay tuned for further updates as Twitter continues to transform the way we interact with video content.

Also Read: OpenAI’s ChatGPT App Receives Major Update with Native iPad Support and Siri Integration

Frequently Asked Questions

What did Elon Musk confirm regarding Twitter’s development?

Elon Musk confirmed the development of a video app for Smart TVs on Twitter. While he did not provide specific details about the app, he assured users that it is “coming.”

Why is Twitter focusing on video integration?

Twitter is prioritizing video integration to become a more vibrant and engaging platform. Elon Musk believes that video is the future of social media and wants Twitter to lead in this trend. By making it easier for users to watch and share videos, Twitter aims to attract more content creators to the platform.

How will the Twitter video app benefit Smart TV users?

The Twitter video app for Smart TVs will allow users to watch Twitter videos directly on their television screens. This feature enhances the viewing experience by providing a convenient and immersive way to consume video content.

What changes does Elon Musk plan to make on Twitter?

Elon Musk has outlined several changes he plans to implement on Twitter. These include focusing on video, creator partnerships, and commerce collaborations. He aims to transform Twitter into a more engaging and dynamic platform for users and content creators alike.

How will Twitter compensate creators for ads served in their replies?

Elon Musk announced that Twitter will begin compensating creators for ads served in their replies. The first block payment will amount to $5 million. To be eligible, creators must be verified, and only ads served to verified users will count towards the compensation.

What additional features have been introduced on Twitter for verified members?

Verified members on Twitter, specifically Twitter Blue subscribers, can now upload videos up to 2 hours long (maximum size of 8GB). This update offers verified users extended video capabilities and opens up new possibilities for content creation and distribution.

How does Elon Musk envision the future of social media?

Elon Musk believes that video is the future of social media. He aims to position Twitter at the forefront of this trend by prioritizing video integration and making it easier for users to watch and share videos. Musk’s vision involves attracting more creators to the platform, fostering engagement, and reshaping how video content is consumed on social media.

How does the Twitter video app for Smart TVs align with Twitter’s goals?

The Twitter video app for Smart TVs aligns with Twitter’s goals of becoming a more video-centric platform. It enhances the user experience by allowing users to watch Twitter videos on their TVs. This expansion into the realm of Smart TVs demonstrates Twitter’s commitment to making video content more accessible and engaging.

What are the implications of Twitter’s video-centric approach for the future of social media?

Twitter’s video-centric approach has significant implications for the future of social media. By prioritizing video integration, engaging creators, and fostering user engagement, Twitter aims to shape the way video content is consumed and interacted with on social platforms. This shift highlights the evolving landscape of social media and the increasing importance of video in capturing and retaining user attention.

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