Peloton relaunches its workout app | Free and Paid Subscription
With the redesign of its fitness software, Peloton will now provide customers with three tiers, including a new free tier and an upgraded tier that costs $24 per month. The business said on Tuesday that it wants to change its reputation from being an in-home bike company to one that is a fitness company for everyone.
More than 50 classes in 12 different fitness categories are available in the Peloton App Free tier, which is entry-level. The tier does not provide live classes; instead, it offers a constantly changing selection of highlighted classes that are rotated in.
Prior to the redesign, Peloton App One, the intermediate tier, was previously available for $12.99 per month. In addition to all the courses available in the free tier, it offers unrestricted access to thousands of sessions in 9 of Peloton’s 16 modalities, such as Strength, Meditation, Outdoor Walking, Yoga, and more. Up to three equipment-based cardio courses (cycling, treading, and rowing) are available to App One Members each month. Members will get access to brand-new live and on-demand courses as well as Peloton’s Challenges, Programmes, and Collections.
Peloton App+, the third tier, is available for $24 per month and offers unrestricted access to the Peloton library, excluding Lanebreak and Scenic sessions. All of App One’s features are included in this tier, which also grants access to thousands of equipment-based cardio programmes that can be taken on any indoor bike, treadmill, or rower. Access to courses is restricted to this tier.
The updated Peloton app now has a “Gym” feature that enables users to take the app with them to the gym. All membership tiers have access to the functionality. The firm claims that this release is its first product in which exercises are described in writing, shown in a companion video, and intended to be completed at the user’s own speed. Members will have access to many floor-based routines where they may select from several strength class kinds.
Starting today, the updated membership tier and Gym function will be made accessible in all five regions where Peloton is sold, including the US, Canada, the UK, Germany, and Australia.
It’s important to note that the new levels do not replace the normal $44 monthly Peloton membership needed to use the company’s home fitness equipment for courses.
Leslie Berland, Peloton’s chief marketing officer, stated in a statement that “with this brand relaunch we’re reflecting the vibrancy and fullness of everything Peloton has to offer to everyone.” We’re changing perspectives from at-home to everywhere, from fitness aficionados to individuals of all fitness levels, and from exclusivity to inclusion for all current and future Peloton Members. Every single day, our instructors and members live and breathe the authentic Peloton experience. We can’t wait to share that inspiration and excitement with everyone.
As individuals were confined to their homes during the epidemic and sought innovative methods to exercise at home, Peloton gained popularity. The demand for the company’s equipment decreased as physical gyms reopened. Barry McCarthy, the company’s new CEO, told investors earlier this year that the company’s mobile app is the “path to the promised land” after being hired last year.
The news made today suggests that Peloton wants to become less dependent on selling devices. Peloton wants to draw customers who would not be able to buy its hardware equipment with these new options. It makes sense for the business to concentrate on services income given that Peloton lost more than $17 million on its gear while making almost $290 million from subscriptions in the most recent quarter.